Slow Fashion: Design, technical and economic innovations for mass-market sustainable offers in the clothing sector.

Sustainability is becoming an increasingly important criterion for many consumers. Not only in areas like mobility and nutrition, but also in the field of clothing, customers are paying more attention to environmentally and socially responsible, resource-efficient production. However, the potential for greater sustainability is not yet fully realized.

This can be enhanced further by simultaneously reducing consumption levels, decreasing the mass throughput of clothing, and extending the period of use ('Slow Fashion'). This approach requires aligning the entire production process, from fashion design to the finished product, with high regard for garment appreciation, long-lasting attractiveness and material utility, and good recyclability.

Within the project, research investigates whether and how innovations in fashion design and drafting, textile technology, clothing production, and service offerings can help extend the use phase of clothing. Additionally, analysis is conducted on how the diffusion process of innovative offerings for more sustainable clothing can succeed and be promoted beyond avant-garde and ecologically oriented milieus into mainstream (bourgeois) milieus.

The project's foundation lies in examining factors that facilitate or hinder more sustainable clothing consumption. Collaboration with practitioners from clothing manufacturing, trade, and recycling sectors is essential for the project's succes